The innovation in technology and advancement have changed the concept of promotion and marketing. Companies come up with new marketing strategies to attract customers and reach out the larger audience. A bulk SMS service provider is now considered as an essential element in a marketing campaign. According to research, people read messages more easily than emails or brochures. The frequent social media posts do not even leave an impact on audience. Every day 98% of promotional messages are read by people no matter they are on WhatsApp, Viber or transactional SMS service. Messages can successfully reach out to audience within seconds so read out some valuable tips which will help in SMS marketing.
Promotional content needs to be convincing and encouraging. If you are sending out SMS in bulk, then allow the audience to read messages and avail the service instead of blocking out a number or sending content in spam folder. Content must depict the company type and your aim. There are many things which every company must follow to create good content.
Within the short space of 612 characters, you have to deliver message. So content needs to be engaging, precise, clear and to the point. Too short message does not provide enough or appropriate message and customers lose interest in too long content. So your main aim needs to be focused on response so provide customers something so that they respond.
Offers and Discounts
Almost 70 percent of people does respond to promotional content which includes discounts and codes. Various offers, discounts, and promotional activities is a good way to attract customers. It is great to send a message which clearly explains everything including offers. Make sure to state deadline of offer too. This will add urgency and receivers will react or respond immediately.
Good timing to send bulk SMS to target audience would help to boost your business. It will attract and allows you to engage more customers by generating revenues. So timing does matter. Monday is usually a hectic day, so it is best to avoid sending messages on Monday or Tuesday. Wednesday does prove to be best and weekend. The timings need to be during lunch break which is probably from around 1 PM to 2 PM or in the evening. Make sure to avoid sending messages early morning or late at night.
To use any marketing strategy, you need to stay consistent. However, avoid sending messages on a daily basis because customers get irritate to receive messages too often. They may choose to unsubscribe from service. Leave a good gap between messages.
Target Right Audience
Targeting the right audience is one of the great tips which you need to utilize. It would be inappropriate to send a lipstick message or cosmetic related promotional message to men. It will create response rate, and customers may unsubscribe from service. So pay attention to purchase history. It is a great way which helps to target individuals. It is best to consider customers age and then send messages. It will leave a good impact.
There are many legal considerations which a company must need to take into account. Make sure to clearly state company details in message along with contact numbers as well as address. Provide options to customers so that they just stop receiving messages if they are not interested or not in your target audience.
For the best results, it is great to use the Bulk SMS marketing service. Just try out all these tips, and you will be able to generate best results in minimum time. You will achieve your aim and can boost customer engagement.